Smart Books for musical Minds! Bigger sized series – Becoming Elektra tells the story of one of the world’s great record labels, the man who created it, the artists he signed, and the stimulating, turbulent times in which it came to prominence. Founded by 19 year old hi-fi enthusiast, Jac Holzman, while he was still a student, Elektra began as a tiny independent folk-music label in October 1950 and grew to become a major artistic and commercial force. With the latest incarnation of the label thriving in the 21st century, the book is released to coincide with a global celebration of Elektra’s 60th year at elektra60.com.
Mick Houghton was a music journalist during the 70s, before becoming a successful independent music publicist. In recent years he has contributed to Mojo and Uncut, and helped co-ordinate a number of projects for Rhino Records, including Nico’s The Frozen Borderlines, Judee Sill’s Abracadabra: The Asylum Years, and the Elektra boxed set Forever Changing which he co-compiled and produced as well as writing the accompanying book.
About Elektra60.com: This year, Elektra celebrates its 60th anniversary with Co-Presidents Mike Caren and John Janick at the helm. Beginning this summer, the anniversary will be celebrated online, with everyone invited. A unique, ever-evolving web presence, curated by Jac Holzman, will be live at elektra60.com. The website will be built around a user-controlled timeline with about 100 artists important to the history of Elektra featured. As the viewer moves horizontally and chronologically along the rich, immersive timeline, they will interact with features such as audio streaming, lyrics, videos, discographies as well as many other digitized artefacts and curios.